Vrij Nederland
In short
Digital-first journalism
App & responsive website
Optimized paywall
Vrij Nederland
Vrij Nederland
In short
Digital-first journalism
App & responsive website
Optimized paywall
Vrij Nederland
In short
Digital-first journalism
App & responsive website
Optimized paywall
New owner. New start.
New owner. New start.
Vrij Nederland was founded during the Second World War as a resistance newspaper, and in the 1970s and 1980s, reading VN was a must. VN really mattered.
Vrij Nederland was founded during the Second World War as a resistance newspaper, and in the 1970s and 1980s, reading VN was a must. VN really mattered.
Still fully digital
Still fully digital
With the digitalization of the world, the decline of Vrij Nederland began. Its circulation dropped to an all-time low, and digital natives—Dutch people who grew up with the internet—do not even know the name.
With the digitalization of the world, the decline of Vrij Nederland began. Its circulation dropped to an all-time low, and digital natives—Dutch people who grew up with the internet—do not even know the name.
New platform in record time
New platform in record time
The new owner sees plenty of room for growth. Specifically, digital growth. For that to happen, everything needs to be overhauled, both the brand and the product.
The new owner sees plenty of room for growth. Specifically, digital growth. For that to happen, everything needs to be overhauled, both the brand and the product.
Sprint to market
Sprint to market
For the new owner, speed is very important. Preferably yesterday rather than tomorrow. With a smart release strategy, we didn't replace the old platform all at once. This allows the most valuable innovations to be deployed as quickly as possible.
For the new owner, speed is very important. Preferably yesterday rather than tomorrow. With a smart release strategy, we didn't replace the old platform all at once. This allows the most valuable innovations to be deployed as quickly as possible.
App
App
In 3 months, the team delivered a completely new platform: a new strategy, a new website, and also a new app. The latter is crucial for a journalistic brand that wants to bring stories to readers.
In 3 months, the team delivered a completely new platform: a new strategy, a new website, and also a new app. The latter is crucial for a journalistic brand that wants to bring stories to readers.
Now. The week. The month.
Now. The week. The month.
As a monthly magazine, Vrij Nederland was not relevant enough. As a digital brand, it is closer to the news and relevant every day, both fast and slow, intellectual and streetwise.
As a monthly magazine, Vrij Nederland was not relevant enough. As a digital brand, it is closer to the news and relevant every day, both fast and slow, intellectual and streetwise.
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